What is a Pitch Deck?
A pitch deck is a presentation that consolidates your “elevator pitch”, the “pain & solution” argument and your value proposition in an easy-to-understand format. They are a vital tool when it comes to selling your product or service.
Pitch decks usually come in the form of a PowerPoint slide show that can be presented while representatives pitch your company/product/service to potential customers. However, in the post-COVID-19 era, often pitch decks are sent to potential customers to preview before they commit to a digital presentation.
Why Does the Quality of Your Pitch Deck Matter?
Your pitch deck is the first impression investors have of you, your team, and your business. As you know, you only have one chance to make a first impression. And the unfortunate reality is that there’s a lot weighing on the impression you make. An effective pitch deck is often the difference between a conversation regarding a sale and bidding a prospect “farewell.”
You may have heard the saying that “Selling is a contact sport”. And it’s true. Potential customers see many pitches in a year. You must stand out with a “wow!” in order to “win” the business you need.
If your pitch deck doesn’t successfully explain the potential of your solution, get your business noticed and demonstrate differentiation, you’re dead in the water.
What Makes One Pitch Deck Better Than Another?
You want to present your product/service/solution in a concise, straightforward manner. This can be a difficult undertaking due to how complicated many businesses are. However, the perfect pitch deck can accomplish this. By streamlining the information that customers want and need to know, you make it easy for them to make an informed decision about whether or not your company and solution is right for them.
Perfecting Your Pitch Deck
Is there such a thing as the perfect pitch deck? While there is no one-size-fits-all equation when it comes to crafting a pitch deck, at CGK Design Group, we believe every business can perfectly encapsulate their business and who they are.
When planning your pitch deck, there are some things to keep in mind:
- Pitch deck design turns complicated concepts into easily comprehensible, memorable ideas.
- The experience of your pitch deck should be similar to the viewer putting on glasses to see the world through your eyes. This requires visual storytelling.
- Many sellers wind up cluttering their pitch with too many details or overly complicated expressions of information. A consultation design group can advise you as to what information to include.
- A successful pitch deck expresses an introduction to your company and the team. It also introduces the problem your business solves and how your solution works.
The Perfect Pitch Deck
The best pitch decks not only convey what your business is about but your brand’s identity and brand story. Not sure where to start? Let us help you. At CGK we specialize in creating captivating, compelling, and competitive pitch decks and more. Contact us now to get started.