This is the second post in a five-part series. See post one here.
As you form the foundation of your brand design, what do you visualize?
Superior Design Leads to Brand Awareness and Recognition
Sensation of sight is a powerful tool. In fact, the latest studies show that the occipital cortex, the area of the brain that processes images, directs the brain’s attention [1]. In light of this, it’s no surprise that 65% of people are visual learners [2].
This means that the way your message looks is the first thing your audience will notice and the most impactful part of your message. Your visual design is the first impression people have to judge your brand.
Because “people retain 80% of what they see, compared to 20% of what they read and only 10% of what they hear,” the design of your message is likely to have the longest-lasting impression of your marketing messages [3].
Good Design Makes for a Better Experience
Compelling design improves your audience’s experience. And the more your audience enjoys the experience of taking in your message, the more engaged they will be. And the more willing your audience will be to willingly participate.
Visual Branding Builds Consumer Trust
Once people begin recognizing and interacting with your brand, they want visual consistency. Why? Consistency is a key factor in trust and safety. While people always look for new and fresh written content, they also desire familiarity in style.
Design consistency leads to long-term business results. Once you build trust in your brand, potential customers are more likely to use your service or purchase your products.
Furthermore, after establishing trust through written communication, visual design, and quality offerings, you will build a loyal customer base.
Images & Animation Get Your Business Positive Results
Whether you’re pitching to potential investors or presenting the advantages of your new technological breakthrough, a visually compelling PowerPoint with dynamic animation and design is a must. These dynamic visual components, including infographics and animations, are essential to getting results. Why? Often the most compelling evidence is complex – visual aids simplify data and increase attention retention.
Give Your Marketing Message a Visually Compelling Advantage
When you present your brand, business pitch, or products with design expertise and visual consistency, you are setting your business up for prosperity. Ready to learn more about how you can tell your story’s brand through visual branding? Stay tuned for the next article in our five-part series on designing for business success.
Begin planning your visual branding and visual story by contacting CGK Design Group today.