We make your website work for you.
The power of a website
Your website is one of the first impressions your prospective customers will use to develop an understanding of who you are and should lead them to take the next step towards becoming a customer.
- What is the purpose of your website?
- What business goal is it attached to?
- Does it accurately describe a customer’s experience with you in a voice that will resonate with them?
We won’t start working on a project until we completely understand: your business objectives; who your customers are and why they choose you over your competitors; what makes your product or service unique.
Brand Messaging
When it comes to telling the story of your brand, your website is the first channel to share it with your audience. To produce a seamless integration with all your other marketing tactics, our team works with you through a strategy session to develop a brand story that succinctly shares the story of your brand with your target audience.
Technology Requirements Gathering & Project Management
We let you know where the project is headed right at the beginning. Our team develops a detailed project scope and timeline that includes tasks, task assignments, and expected dates of completion.
Website Design
We incorporate your goals, your vision, and the purpose of your website and transform it into a design that visually tells the story of your brand.
Responsiveness Website Development
Whether it’s through desktop, mobile, or tablet, people explore the web through different devices. Our team of developers creates websites with responsive designs for optimal user experience, no matter the device.
CRM Integration and Analytics
Connect your marketing and sales funnels by integrating your CRM directly to your website. When the customer enters your site, fills out a form, the information is fed over to the CRM where it is assigned to a salesperson and marketing automation is triggered for continued follow-up.
Once you’ve launched your website, you’ll want to know all the details about who is visiting it. We get down the nitty-gritty and help you identify users by any number of factors. Understanding your visitors helps you tweak and improve your website over time, which can improve performance on many fronts.
Search Engine Optimization (SEO)
Part art, part science, SEO is critical for a functioning website that ranks well in search engines such as Google and Bing. CGK Design Group has a solid understanding of what will make your website stand out in a crowded marketplace and get the results you want in organic search.