Marketing and Selling has changed dramatically over the past 10 years. This is due to advances in technology, social media and increased competition. More recently, Covid-19 has forced dramatic changes in how people work. These changes will endure long after the pandemic subsides.
- Workplace. The corporate world is starting to realize that, for the most part, people working from home can be more efficient and effective. Companies have shifted their paradigm away from the standard office environment. Moving forward, they are planning to reduce their investment of owned or rented office spaces opting for virtual offices.
- Communicating the Sales Messages. Without face-to-face interactions the need for engaging presentations is more critical than ever. The need to be an effective “storyteller” has grown substantially over the past few years. Sales people cannot visit customers nor prospects. Teachers and corporate trainers face the same dynamic challenge. Therefore, the messages and the presentations need to be more visually interesting and engaging.
- Capitalizing on Social Media. There are opportunities unimagined even 5 years ago. Advertising on social media platforms, dedicated company pages on FB and Twitter, sales and instructional videos on YouTube. These all contribute the need for newer, improved tools for communicating the marketing and selling messages. CGK Design Group PowerPoints can be exported into videos and posted on the web.
- Societal changes. We have become a highly visual, highly selective society with many options to choose to supply us with learning, news, entertainment and means of communication. Static methods of communication give way to media in its many forms: social media, video media, blogs, podcasts etc.
- Human changes are many but for the purpose of this paper, we have become a society that needs information quickly, delivered in an engaging way; methods that drive home the message succinctly and spur action by the viewer.
What is marketing? Articulating the customers “pain” and demonstrating the sellers solution. The methods of communication vary but one thing is clear; for the foreseeable future, making an in-person sales call is, for the most part, not possible or feasible.
One of the greatest, most long-lasting tools for marketing and sales is the PowerPoint slide deck. In the past, those of us involved in marketing and sales were focused primarily on communicating our message. “Decks” were relatively easy to create and we were delighted and highly satisfied if we could make a numbered or bulleted list cascade open suggesting some “magic” or animation.
Depending on your objectives, the size of the slide deck could be 3-50 slides or more. For example, people in academia or those marketing complex technology tended to make decks that were long (and, ultimately, boring).
That is changing as artists and technologists take over the creation and production of slide decks in order to create slides that are animated in both simple and complex ways. Customization and animation make it possible to create unique, even proprietary presentations; engaging methods of communication giving rise to the term” visual storytelling”.
When done effectively it will leave a positive impactful impression that will elevate your position in the marketplace. CGK Design Group is able to help you reach that summit. We refine and transform your conventional PowerPoint deck into a high-quality storyboard that will captivate your audience.