This is the first post in a five-part series
As you build a business and a brand, the decision of where to invest your time, energy, and money can be overwhelming. Brand development and marketing can make or break your business. But does it have to be as complicated as it seems? Not if you understand the value of good design and how to use it to support your marketing communications.
So, before you dive into your marketing strategy, it’s vital to plan for a successful approach to your design. Why? Good design is a driving factor in a business’s success – and revenue.
Why Does Design Matter for Your Marketing Communications?
Good design captivates, compels, and creates a connection between your business and your audience. Visual elements reinforce the message you want to communicate. When marketing communications are clearer, they are easier to understand and more memorable.
For these reasons, design is an essential element of your business’s marketing and communications strategy. But how does design turn the ordinary into the extraordinary?
Design Gives You a Strong Brand Foundation
Beginning with a strong foundation of consistent and clear design gives your business a competitive edge and a strategic direction. When you define your business’s design aesthetic, you are able to define what your brand is. Additionally, consistent visual elements differentiate your business from your competition, often in ways that better connect to your target audience.
How can you ensure your brand design conveys your brand’s identity and speaks to your potential customers?
- Develop a brand identity – including how you want your business to be perceived.
- Choose your brand’s colors. They should reflect your business’s offering and identity.
- Select a pair of fonts that are easy to read and reflect your brand’s personality.
Getting in the Design State of Mind?
Good design can create the foundation for your branding success. From your brand colors to easy-to-read visual representations of data, your brand is the brainchild of your business. Stay tuned for part two in our ongoing series to learn more about the power of marketing design.
You don’t have to be a design expert to create branded designs or even create your brand design strategy – that’s where CGK Design Group comes in.